1. Inspired by global initiatives and agreements for environmental protection , supporting the Goals of Sustainable Development 2030  “achieve a better and more sustainable future for all” ,  Egyptian National Climate Change Strategy 2050 , Rio conventions &.Paris agreement for climate change.
  2. We rely on sustainable environmental management to be the main driver of the various development sectors using the circular economy model, in order to achieve a safe sustainability of natural resources, preserving the environment and the rights of current and future generations.
  3. Invest our energies to lead the change and promote a new culture in the field of preserving the environment & Efficiency in using natural resources.
  4. Establishing a principle firm to enhance the economic and environmental sustainability of local communities and the present and future generations.
  5. To become one of the leading partner within strategic alliances with national, regional and global entities along with close partnership with our customers, to provide innovative ideas, solutions, technologies and methods for  sustainable environmental management in Egypt, the Middle East and Africa in accordance with international standards.